Sustainability
Our approach
A greener tomorrow
Jute is an annual, rain-fed crop that needs no irrigation and little pesticide. We work with farming communities in the Ganges delta and run responsible production so every order supports rural livelihoods and a cleaner planet.
100%
Natural, rain-fed fibre
0
Irrigation needed
15 t
Est. CO₂ uptake per hectare
2 seasons
Est. time to biodegrade
Figures are widely cited industry estimates; they vary by region, season and farming practice, and apply to untreated natural jute.
Why jute
Rain-fed
Jute grows in the monsoon and needs no irrigation.
Carbon sink
Industry estimates put CO₂ uptake at several tonnes per hectare per growing season.
Compostable
Untreated jute biodegrades within a couple of seasons in soil; laminated or blended items take longer.
Soil-positive
Leaf fall replenishes soil nutrients for the next crop.
Rural livelihoods
Millions of delta families depend on the annual jute harvest.
Plastic-free
Replaces single-use polybags, sacks and synthetic packaging.